The Royal Commission for AlUla gave us more reasons to visit its ancient historic cultural sites as it launched its latest global brand campaign yesterday at the British Museum in London.

The ‘Forever Revitalizing’ campaign uses short films and storytelling to spotlight unexpected experiences in AlUla alongside its iconic landmarks and attractions. The campaign aligns with Vision 2030, which motivates people to explore experiences that can only be had in AlUla, inspiring overseas visitors to fly there.

The campaign includes a two-and-a-half-minute film that can be adapted and is available in several languages. The film showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness. The “Forever Revitalising” campaign unfolds through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai.

Located 1,100km from Riyadh in north-west Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years.The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site.