In 2020, Cecilia embarked on a journey that would transform both her career and her personal identity. Moving to Saudi Arabia, she quickly immersed herself in the vibrant culture and rapidly evolving artistic
landscape of the Kingdom. Her story is one of resilience, creativity, and a deep connection with the country she now calls home.
Building Bridges Through Art
Cecilia’s artistic journey in Saudi Arabia began with organizing small art exhibitions, where she curated works from local artists. These events were more than just showcases; they were platforms for dialogue,
celebrating the rich cultural tapestry of Saudi Arabia and providing opportunities for local talent to shine. Her efforts resonated with audiences and set the foundation for her future endeavors.
A Milestone Achievement
In August 2024, Cecilia achieved a major milestone: her first solo art exhibition. Hosted at the prestigious Ascott Rafal Hotel in Riyadh, the exhibition featured 100 pieces of her original paintings. This
remarkable showcase reflected her unique perspective as a French artist deeply inspired by Saudi Arabia’s landscapes, heritage, and people. The event not only highlighted her artistic evolution but also demonstrated her ability to seamlessly blend art and hospitality—a concept she had been refining throughout her career.
Recognized by Saudi Tourism Authorities
Cecilia’s dedication and talent did not go unnoticed. She has been invited to participate in prominent exhibitions organized by Saudi tourism authorities. These include the Medinah Symposium and initiatives
in the Aseer region, where she contributes as an artist inspired by Saudi Arabia’s breathtaking scenery and rich traditions. Her work captures the essence of the Kingdom, from the serenity of its deserts to
the vibrancy of its cultural heritage.
A Multifaceted Career
Cecilia’s journey in Saudi Arabia extends beyond her art. With over 23 years of experience in hospitality and events, she has worked in various apacities, including PR, F&B management, and marketing. She has opened restaurants, created clothing brands, and developed art workshops under her own agency, BCBG Lifestyle. Her expertise in blending art, sustainability, and storytelling has made her a sought-after consultant for hotels, real estate projects, and cultural initiatives.
A Vision Aligned with Vision 2030
Cecilia’s work aligns seamlessly with Saudi Arabia’s Vision 2030. She collaborates with local and international artists to create site-specific art installations, decorations, and murals that reflect the Kingdom’s commitment to culture and sustainability. Her recent projects include curating locally produced artworks for hotels and participating in cultural workshops and exhibitions in regions like
AlUla.
Looking Ahead
Cecilia continues to innovate and inspire through her art and collaborations. She is currently developing a roadshow concept, (this is on project) which combines pop-up galleries, workshops, and social experiences to bring art and hospitality to new heights across the GCC. She is also working on an art coffee table book, documenting her exhibitions and experiences in Saudi Arabia, with each chapter serving as a testament to her artistic journey.
A Legacy of Positivity and Integration
Cecilia’s social media presence reflects her adventurous spirit and love for Saudi Arabia. Her followers are drawn to her enthusiasm and ability to see the beauty in everyday life. However, she has also shared the challenges of being an expatriate, emphasizing the importance of resilience and community support.
As Cecilia celebrates five years in Saudi Arabia, she stands as a testament to the power of art to bridge cultures and create meaningful connections. Her journey is far from over, and the Kingdom can look
forward to many more contributions from this dynamic artist and visionary.
Introducing “Ta3al with Me”: A Journey Across Saudi Arabia
Cecilia, known for her captivating social media presence on Instagram and TikTok, has been inspiring her audience with her adventurous solo drives across Saudi Arabia. Her genuine and entertaining way of
exploring and showcasing the beauty of the Kingdom—its landscapes, culture, and people—has garnered immense admiration from her followers.Recognizing the love and enthusiasm for her content, Cecilia is excited to announce a new concept, Ta3al with Me, launching soon.
This social media series will take her audience on immersive journeys through Saudi Arabia, blending adventure, culture, and heartfelt connections. The concept will feature two captivating formats:
Solo Drives to Traditional Saudi Destinations:
Cecilia will continue her long drives, unveiling hidden gems and traditional spots across the Kingdom. Through her lens, viewers will experience the true essence of Saudi Arabia, celebrating its heritage and breathtaking landscapes.
On-the-Road Podcasts:
In this interactive series, Cecilia will host conversations inside her car, picking up guests along the way. Whether it’s locals, travelers, or friends, these candid discussions will explore unique perspectives, personal stories, and a side of Saudi Arabia many might not know.
Ta3al with Me will be available on Instagram, TikTok, and YouTube under the same name, offering engaging, fun, and genuine content that connects people to the heart and soul of Saudi Arabia.
Stay tuned for the launch, and let Cecilia take you on a journey like no
other—embracing adventure, culture, and the unexpected surprises the
road has to offer.
