The doors have opened to WTM London 2025, one of the world’s leading travel and tourism events and this year, the Middle East takes centre stage. From the ancient sands of Egypt to the futuristic skylines of Riyadh and Doha, Arab nations are bringing not just destinations, but stories of heritage, creativity, and transformation.
WTM is not only for those who love to travel, it’s also for those who want to feel the depth of history and culture that shape the world’s most captivating regions. Across the exhibition halls, the Arab world’s presence is both striking and soulful, a fusion of tradition, innovation, and timeless beauty.
Saudi Arabia leads with one of the most ambitious tourism showcases of the year. Visitors are invited to explore its diverse landscapes, from the birthplace of Saudi Arabia, Diriyah, to the turquoise coasts of the Red Sea. As part of Vision 2030, the Kingdom’s growing tourism sector reflects a bold vision for cultural preservation and sustainable growth.
Egypt, meanwhile, celebrates a new chapter in its cultural legacy with the long-awaited Grand Egyptian Museum, one of the world’s most significant archaeological museums. Its unveiling marks a historic moment for Egypt’s tourism revival and stands as a symbol of national pride and modern creativity.
Neighbouring Qatar, Bahrain, the UAE, Oman, Iraq and Morocco bring their own unique narratives: vibrant pavilions that tell stories of renewal, hospitality, and innovation. From ancient forts and pearl-diving heritage to art biennales, the region’s tourism offerings go beyond travel; they invite genuine connection.
As conversations unfold at WTM, one theme resonates: the Middle East is no longer just a destination, it’s a dialogue between past and future, where heritage fuels innovation.
